BC’s most iconic tasting showcase is back for its 29th Year in 2024!

7,000+ Attendees/ Grand Tasting Hall

What is Hopscotch Festival?

This is the event that started it all. It broke the mould as to what a tasting event should be. It is one of the largest Feaster events, with many thousands of alcohol purchasers attending each year. The weeklong festival includes two public-facing Grand Tasting Halls, an industry-only tasting, as well as Master Classes and Satellite events for our premium whisky and spirit brands. The festival definitely has an emphasis on whisky, it welcomes all types of spirits, beer, wine, saké and other types. It takes place each year in November, for brands to meet with and talk to consumers going into the holiday season.

Why Participate

Each 8’x10’ booth may showcase a maximum of 5-SKUs. The exhibitors may choose to showcase their SKUs ‘straight’ or as part of a cocktail, or both. Attendees purchase tokens for $1 and exhibitors may choose what they would like to charge per sample, knowing they will be remitted $.35c per token collected. Feaster will offer token pricing guidelines to exhibitors. There are two public tastings, allowing for maximum exposure to a large audience while offering maximum time to speak with each patron and a booth. There are no tokens for the industry event, but sample sizes are much smaller.

How Does it Work?

There are two-tastings at Hopscotch Festival, with the intention of offering maximum brand exposure in the least amount of days required to be there. It’s a fun day with an excellent demographic. They come for a good time but they do intend to learn about each brand’s products.

Hopscotch works on a token system. Each token is sold to the attendees for $1 (plus tax) and exhibitors can choose how much to charge for their own samples. Each vendor receives $.35c per token collected, paid within 3-weeks of the event.

What Does it Cost?

There are two-tastings at Hopscotch Festival, with the intention of offering maximum brand exposure in the least amount of days required to be there. It’s a fun day with an excellent demographic. They come for a good time but they do intend to learn about each brand’s products.

Hopscotch works on a token system. Each token is sold to the attendees for $1 (plus tax) and exhibitors can choose how much to charge for their own samples. Each vendor receives $.35c per token collected, paid within 3-weeks of the event.