Beverage Exhibitor Information
When a giant summer picnic meets the tasting of spirits, RTDs, beer and cocktails.
7,000+ Attendees / Summer Showcase
What is punchbowl?
Moulded after the 28 year old Hopscotch Festival that takes place in November, so many Feaster’s clients expressed interest in a similar tasting to showcase but during the summer months. Launched in 2019, Punchbowl continues to prove itself as a useful tool for brands looking to acquire market presence and share during the summer and into the fall. The attendees are purchasers of alcohol and are inquisitive and ‘thirsty’ for knowledge as they visit the many booths looking to learn about their newest favourite products.
Why Participate?
Each 10’x10’ booth may showcase a maximum of 5-SKUs. The exhibitors may choose to showcase their SKUs ‘straight’ or as part of a cocktail, or both. Attendees purchase tokens for $1 and exhibitors may choose what they would like to charge per sample, knowing they will be remitted $.35c per token collected. Feaster will offer token pricing guidelines to exhibitors. There are two tastings on one day, allowing for maximum exposure to a large audience while offering maximum time to speak with each patron and a booth.
How Does it Work?
Punchbowl works on a token system. Each token is sold to the attendees for $1 (plus tax) and exhibitors can choose how much to charge for their own samples. Each vendor receives $.35c per token collected, paid within 3-weeks of the event.
What Does it Cost?
All exhibitors must have a tent at their booth. If they do not have their own, they can rent one from the event. A 10’x10’ tent rents for $125 and a 10’x20’ tent rents for $175. See booth pricing and details below.
Registration includes 1x 8’ Skirted Table for a 10×10’ and 2x tables for a 10’20’. There are no refunds for booth purchases. Power is available for an additional fee.
Option 1 |$650
Includes
10’ x 10’ Footprint
8’ Table
5 SKU Maximum
Option 2 |$1200
Includes
10’ x 20’ Footprint
2x 8’ Table
10 SKU Maximum
Date
Saturday July 26, 2025
Time
Sunshine: 11:30 - 3:30PM
Sunset: 5:00 - 9:00PM
Location
PNE Fairgrounds
Demo
7000+ Alcohol Purchasers
50% Male / 50% Female
Showcasing
All Alcohol Types (All Spirits, RTDs, WIne, Soju, Saké, Craft & Premium Beer, Cider)
On-Site Liquor Store
Yes.
Sample Size
Spirits: 1/2oz
Wine: 1/2oz
Beer/Cider/Coolers: 4oz
Contact
Gez McAlpone
Gez@wearefeaster.com
Josh Watson
Josh@wearefeaster.com











