Beverage Exhibitor Information


When a giant summer picnic meets the tasting of spirits, RTDs, beer and cocktails.

7,000+ Attendees / Summer Showcase

What is punchbowl?

Moulded after the 28 year old Hopscotch Festival that takes place in November, so many Feaster’s clients expressed interest in a similar tasting to showcase but during the summer months. Launched in 2019, Punchbowl continues to prove itself as a useful tool for brands looking to acquire market presence and share during the summer and into the fall. The attendees are purchasers of alcohol and are inquisitive and ‘thirsty’ for knowledge as they visit the many booths looking to learn about their newest favourite products. 

 

Why Participate?

Each 10’x10’ booth may showcase a maximum of 5-SKUs. The exhibitors may choose to showcase their SKUs ‘straight’ or as part of a cocktail, or both. Attendees purchase tokens for $1 and exhibitors may choose what they would like to charge per sample, knowing they will be remitted $.35c per token collected. Feaster will offer token pricing guidelines to exhibitors. There are two tastings on one day, allowing for maximum exposure to a large audience while offering maximum time to speak with each patron and a booth.

How Does it Work?

Punchbowl works on a token system. Each token is sold to the attendees for $1 (plus tax) and exhibitors can choose how much to charge for their own samples. Each vendor receives $.35c per token collected, paid within 3-weeks of the event. 

What Does it Cost?

All exhibitors must have a tent at their booth. If they do not have their own, they can rent one from the event. A 10’x10’ tent rents for $125 and a 10’x20’ tent rents for $175. See booth pricing and details below.

Registration includes 1x 8’ Skirted Table for a 10×10’ and 2x tables for a 10’20’. There are no refunds for booth purchases. Power is available for an additional fee.

Option 1 |$650

Includes

  • 10’ x 10’ Footprint

  • 8’ Table

  • 5 SKU Maximum

Option 2 |$1200

Includes

  • 10’ x 20’ Footprint

  • 2x 8’ Table

  • 10 SKU Maximum

Date

Saturday July 26, 2025

Time

Sunshine: 11:30 - 3:30PM

Sunset: 5:00 - 9:00PM

Location

PNE Fairgrounds

Demo

7000+ Alcohol Purchasers

50% Male / 50% Female

Showcasing

All Alcohol Types (All Spirits, RTDs, WIne, Soju, Saké, Craft & Premium Beer, Cider)

On-Site Liquor Store

Yes.

Sample Size

Spirits: 1/2oz

Wine: 1/2oz

Beer/Cider/Coolers: 4oz

Contact

Gez McAlpone

Gez@wearefeaster.com

Josh Watson

Josh@wearefeaster.com