The Cup Food Exhibitor Info


The Most Stylish, Fashion and Food-Forward Event of the Summer is Back July 2025!

10,000+ Attendees / Affluent Food-Forward Derby Revellers

What is The Cup?

If there's a culinary masterpiece waiting to be savoured in Vancouver, it deserves a spotlight at The Cup, an exceptional event hosted at Hastings Race Course. This extravaganza seamlessly weaves together the worlds of food, fashion, racing, and cocktails creating an immersive experience for attendees.

 

Why Participate

Unlike other events, The Cup does not use a token system. Feaster will provide exhibitors with a POS terminal, which Feaster will batch and close out the night of The Cup and provide vendors with a copy. Exhibitors will be paid out 75% of gross sales (sales +tips), less a 3% processing fee. Exhibitors will be payed within four (4) weeks of the event.

How Does it Work?

Each 10’x10’ booth provides a canvas for your culinary artistry. Guests are able to purchase food using debit/credit cards. Each food exhibitor will be given a POS system to accept the attendees payments. Food exhibitors are able to choose the pricing of their food items. Participation in The Cup offers exposure to a large, food-centric audience while offering time to connect with patrons at a booth.

What Does it Cost?

While alcohol booths do cost several hundred dollars, prepared/hot food booths cost $0. If a food exhibitor is for a retail item (i.e. a brand of potato chips, beef jerky, etc.), there will be a small cost for its booth.

10’ x 10’

$0 Early Bird* $250 Regular Price

*Must register before May 1 to secure a complimentary booth.

Includes:

  • 10’x10’ Footprint

  • 8’ Table

  • 5 SKU maximum

Date

July 19th, 2025

Time

12 - 7 PM

Location

Hastings Race Track

Demo

10, 00+ Affluent Food-Forward Attendees

45% Male / 55% Female

Showcasing

An occasion to showcase Vancouver’s premier culinary talent to a discerning audience with a taste for the finer things in life.

Serving Size

All food offerings are priced between $8 - $22 per item.

Contact

Lana Malenica

Lana@paradeagency.ca